Coke Pants and Pepsi Sarees

Coke Pants and Pepsi Sarees

China may be the manufacturing factory of the world and India the world’s tech support centre, but when it comes to marketing, American companies reign supreme. They are able to take virtually anything, put the perfect spin on it and pitch it customers in such a fashion that customers happily pay a premium for products which others elsewhere have to sell at a discount!     read more…

Where recycling is better business

Recycling waste into something useful is good in itself, but what if margins in doing so are better than using non-waste raw material? That seems to be the case with Ganesha Ecosphere which uses discarded PET bottles to produce polyester staple fiber (PSE). So, the next time you have a soft drink and throw away the empty bottle you need not necessarily feel guilty about adding to non-bio- degradable waste. That is provided; you are near an urban centre where roving rag pickers collecting all kinds of process able waste are a routine sight.     read more…

Generating Cash from Trash

Shyam Sunder Sharma, chairman and managing director of the Rs199 crore, Kanpur-based Ganesha Polytex Ltd (GPL), has been churning out polyester staple fibers and yarns from used PET (polyethylene terephthalate) bottles for years. The company is the largest PET waste recycler in India, with a capacity of 57,600 tones per annum (tpa), thus dislodging polymer giant Reliance Industries Ltd (RIL).     read more…

Helping the Mother Nature with Eco-Friendly PET Recycling

You affect the surroundings in everything you do on a day to day basis. Sometimes it’s positive and most of the time in negative. You have the ability to take smart decisions and the decisions you make directly affect the environment you are living in. Though, it becomes our duty to take care of Mother Earth and PET recycling plays an important role in it. Although, the act of recycling is good for the planet, hassles that get in the way can stop humans from doing so.
Especially in case of plastic recycling as the process of plastic recycling can be more difficult due to the multitudes of various materials like as polystyrene, PET and PVC.

The King of PETS

Ganesha Polytex, the Kanpur-based yarn-processing company set up in 1987, faced a fork in the road less than a decade after its birth. “I had set up the company after two and a half decades of working for the Birlas at their spinning mills in Mumbai,” recounts Shyam Sunder Sharmma, its 72 year old owner.”

Coke Pants and Pepsi Sarees

China may be the manufacturing factory of the world and India the world’s tech support centre, but when it comes to marketing, American companies reign supreme. They are able to take virtually anything, put the perfect spin on it and pitch it customers in such a fashion that customers happily pay a premium for products which others elsewhere have to sell at a discount!

Wealth from Waste

Ever wondered where the fibres in some of those feather-soft pillows you use come from? They are the recycled remains of the used plastic bottles. Ganesha Ecosphere was the first in the country to start making recycled staple polyester fibre – also called fibrefill and green fibre- from polyethylene terephthalate, better known as a PET, a form of plastic.